Physical product · Commerce
MacKinnon Watches
From finding your tartan to wearing it.
MacKinnon Watches / In practice
A tartan can carry a name, a family connection or simply a colour someone loves. Choosing it should feel as personal as the finished strap.
Our roleWe cut and assemble MacKinnon’s tartan watch straps and rebuilt the visual experience for choosing them online.
Find your connection
A thousand possibilities. One that feels like yours.
Search by surname, clan or tartan name, or explore by colour. We made the choice visual, helping customers see their tartan rather than work through an abstract list.
Find it your way
01Surname
02Clan
03Tartan name
04Colour
Colour matters
The screen is only half the product.
Representing colour was the central challenge. The online choice needs to help someone understand the fabric they will wear. Our work connects that buying experience with the physical straps we cut and assemble ourselves.
- Tartans to choose from
- 1,000+
- Purchase conversion uplift
- 30%
Keep exploring
Animal welfare