GoMacRae · Livingston, Scotland
Independent
product company.
Ideas, made real.
We take interesting problems and ideas and turn them into experiments, prototypes and working technology. From the apps people use to the network they run on.
01 / Out in the world
What we build
Software, physical products and the infrastructure underneath them. Our work spans financial services, ordering experiences, animal welfare, watch straps and the internet connection a business relies on every day.
Some things begin as experiments. The ones that earn their place become products we keep building, improving and running.
Explore the work ↗02 / How we get there
The MacRae method
Build the thing first.
Turn up with something working, not a slide about it.
Test small and honestly.
The quickest thing that could prove us wrong. Days, not quarters.
Let real use decide.
The thing, doing the job. Keep what earns its place and let the rest go.
Finish it properly.
Secure, fast, documented, dependable. Then find the next thing.
Occasionally we work with organisations on interesting technical problems, particularly where product thinking and engineering overlap.